You're fired

I fired my sales guy.

It’s the first time I’ve let someone go in 2 years.

But it wasn’t because they performed poorly or anything.

We just didn’t need him anymore.

My calendar has been full for nearly the entire year from Inbound leads on 𝕏, LinkedIn, Ads, and Referrals.

I hardly touch outbound unless it’s a perfect prospect in a desirable niche.

This is the power of Personal Brand (and I didn’t quite respect it until now).

Our clients generate 5 and 6-figures per month , my calendar is full, and it all comes down to one thing:

Well-balanced, consistent content.

The PESTO Pillars are the perfect mix of virality, personality, and conversion to grow a Personal Brand’s audience AND sales.

Your goal shouldn’t be one or the other.

Rather to create a self-liquidating funnel that pays for it’s own infinite growth.

Hope this makes sense.

Cheers,

Marcos