why you're struggling to grow

Every niche has a point where it becomes fatigued. This goes for business and social media.

To stay relevant - there comes a point where you have to pivot (or create a new edge).

Every great Influencer has pivoted many times in their career to stay fresh and top of mind. Think Logan Paul: Vine → Vlogs → Pokemon → NFTs → Boxing → WWE

So how do we apply this to business? Take info for example.

5 years ago you could run up offers in the most cookie-cutter niches:

• SMMA • 6-Pack Abs • Dropshipping

You can undoubtedly still create a decent business here -- but it's like sprinting uphill with a weighted vest.

The market awareness as evolved and developed an appetite for new cutting edges.

Think:

• A.I. Agency

• Carnivore Diet

• TikTok Shop

All this to say - you might be struggling to grow simply because you're using the old meta.

Like running a character in a video game that was just nerfed.

Read the patch-notes, dude...