this is not a drill...

Alright you made it.

Listen up.

We just launched another client into the stratosphere on 𝕏.

I want to share my big lesson from this launch with you all.

(I’m not super consistent with sending emails so I’m only dropping 100% certified value-bombs moving forward)

Here’s the lesson:

I met him in Austin last month at another client’s event.

This guy’s energy was ~different~.

I knew from the first conversation that he would blow up on 𝕏.

And now that we actually did it…

I realized some of the common denominators of THE BEST Personal Brands on the platform.

1) Against the Grain

Our best clients are OPINIONATED.

They are spreading an UNPOPULAR message that get’s people’s attention.

Whether it’s a hyper-specific health opinion or a little-known money making method.

They’re all doing something that people aren’t used to hearing about.

This creates TORNADOS 🌪️ of engagement.

2) RESULTS

Every successful client we work is actually DOING the thing that they want to teach.

They’re in the TRENCHES with their business, their body, their mission.

Their students are getting INSANE results.

They come to us because they’re DESPERATE to spread this message with the world.

This is where we come in.

We CATALYZE messages.

So if you do not have these common denominators…

You need to go back to the drawing board.

Go back into the line of fire and do something worth talking about.

If you DO have them…

You should probably book a call with me.

Chances are, at the very least, I can point you in the right direction.

Cheers,

Marcos

CEO at The Birdhouse

P.S. if there’s typos in this email IDGAF, I didnt have time to proofread. What are you a cop?