The framework that generates 6-figures from personal brands

On Monday I promised to share the exact framework we use to create viral, profitable personal brands.

Here it is:

We call it the PESTO Pillars—and it's responsible for helping our clients generate 7-figures in revenue while building audiences of 50K+ followers.

Each letter represents a different type of content that serves a specific purpose in your content ecosystem:

P - Personal Stories These build connection and trust. They show the human behind the brand.

E - Educational Content This establishes your expertise and provides immediate value to your audience.

S - Social Proof Testimonials, case studies, and results that prove your methods work.

T - Trending Topics Content that leverages what's already getting attention in your niche.

O - Opinions/Contrarian Takes The pattern-interrupting content I mentioned on Monday that makes people stop and engage.

Here's the key insight most people miss:

You need ALL 5 types to build a truly profitable personal brand.

Too many brands focus exclusively on educational content and wonder why they have thousands of followers but zero buyers.

Others go heavy on opinions to gain followers but can't convert because they haven't built enough trust.

The magic happens when you strategically mix these 5 pillars based on where you are in your growth journey.

For example:

• When you're starting out: 40% Opinions, 30% Trending, 20% Educational, 10% Personal

• When you're monetizing: 30% Social Proof, 30% Educational, 20% Personal, 10% Opinions, 10% Trending

One of our clients was stuck at 5K followers for MONTHS despite posting "high-quality" content daily.

After implementing the PESTO framework with the right ratios, he hit 25K followers in 60 days and sold $147K of his high-ticket program.

The difference wasn't working harder—it was working smarter with the right content mix.

On Friday, I'll share how you can implement this framework yourself to accelerate your personal brand growth.

Stay tuned,

Marcos

P.S. Look at your last 10 posts. How many PESTO pillars are you covering? Most struggling brands are only using 1 or 2.