stop doing things you hate

I was being held at gunpoint.

(not actually)

But my friend told me when I was on camera reading scripts, it looked like it.

So I put more thought into my video strategy and realized that I’m much better (and I enjoy) creating the Marcos Ruiz Audio Files:

Clips and cuts from the various podcasts, masterclass, and 𝕏 spaces that I do.

And now it’s been a few months and all of my platforms are growing again, check out my Youtube analytics:

The lesson?

Stop doing things you hate.

If you dread waking up and writing threads and tweets and thinkpieces, hire someone else to do it (wink wink).

If you despise getting on camera, do Audio-only like podcasts and spaces.

If you’re better in longform (like me), give up the TikTok scripts and start recording raw, educational style videos.

Content is easier when you do 2 key things:

• Speak from experience

• Enjoy making it

Hope this is helpful.

Cheers,

Marcos