- The Birdhouse
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- proximity is power
proximity is power
Vegas, LA, and New York...
I flew to LA.
I flew to NYC.
I drove to Las Vegas.
Why?
Because proximity is power.
(and because networking has been secret sauce for building The Birdhouse).
I recently visited Skool HQ, Whop HQ, and Acquistion .com HQ.
I met Sam Ovens, networked with 100+ CEOs at Acquisition, and met the entire team of Whop.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/065882da-ee37-4df3-a0b7-162dc23ca1ce/Screenshot_2024-07-01_at_7.50.17_AM.png?t=1719834622)
Whop HQ
This has opened up a new world of perspective and referrals.
The Whop team were some of the coolest people I’ve met in business and they run a sick office out of Brooklyn, NY.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5d43506c-6833-4f3c-8c59-51b3594b98c3/Screenshot_2024-07-01_at_7.51.00_AM.png?t=1719834663)
Skool HQ
The Skool team have a literal Zebra in their office and I’ve never been more motivated to build an office space that reflects The Birdhouse identity.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ebca5744-e1f8-4d9d-9de7-895e816487ba/Screenshot_2024-07-01_at_7.51.46_AM.png?t=1719834709)
Acquisition HQ
Acquisition Headquarters put me in contact with dozens of massive, 7 and 8-figure Personal Brands that are both potential clients and potential referrals partners.
So how does this affect your brand?
Well, this is how you acquire ‘Notable Followers’.
Meeting face-to-face with these people builds the quality of your follower-base.
And the most underrated ‘profile-hack’ on 𝕏 is having 100s of notable followers that instantly make you a desired Personal Brand to follow.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/44b89b73-8859-4afa-95ca-83f29cfb238e/Screenshot_2024-07-01_at_7.54.18_AM.png?t=1719834860)
When someone sees this, they’re are 100x more likely to follow you - because if someone they trust follows you - it makes sense for them to follow you.
It’s simple math.
Hope this is helpful, I know it was a long one.
Cheers,
Marcos.
P.S. I’ve bundled together all of our courses into one package for $50 off.
What you get:
X MBA - A complete guide to setting up + optimizing your 𝕏 account, building an audience, and driving sales.
PESTO Pillars - The 5 content pillars you need to build a viral, profitable personal brand (and how to use them).
Personal Brand Math - The #’s behind building a $1M+ Personal Brand (without having millions of followers)
I’m uploading new modules every week.
Next Up: A breakdown of each content pillar (with examples).
See you there: whop.com/twitter