[PLAYBOOK] How to book calls on LinkedIn

One of our clients printed out our entire appointment setting playbook.

He showed it to me on our weekly meeting and I was a little flattered…

But it got me thinking -

What makes the playbook so good?

So I wanted to share a few free nuggets with you in this email.

Be a conversationalist

Your DMs shouldn’t include the sell in the opening message.

Would you walk up to a girl at the bar and say “will you marry me?”

No that would be f*** creepy.

Warm them up, and go in for the kill when you get some interest.

Cadence > Volume

There’s a bunch of reasons why it’s better to have a consistent outbound cadence rather than blasting out 500+ DMs and then burning out.

• Quality & Personalization

• Proper Prospecting

• Account health

To name a few.

It’s better to send 40 DMs/day with good value-driven follow ups than 400 copy-pasta messages and then quitting after a week.

I give all of our clients a full Playbook for both Twitter and LinkedIn so they can grow their brand AND sales.

Hope this is helpful,

Marcos

P.S. If you want access to this, I’m including it in our Hybrid Consulting Offer (includes some content written-for-you, a swipefile, and more). If interested, reply “Hybrid” to this email and let’s chat.