Personality is your secret weapon

If you're avoiding personal posts because you think they're "unprofessional," you're killing your Personal Brand.

In fact, you’re not building brand — you’re building an account.

Here's why:

Your ideal clients don't just want another faceless business.

They want to connect with a real person who gets their struggles and can help them win.

Every time I share something personal - whether it's about my Army days, traveling to Bali, or training Jiu Jitsu - I see deeper engagement than my pure business content.

Think about it:

• Personal content builds trust

• People remember stories, not statistics

• Your unique experiences set you apart

• Authenticity attracts your ideal clients

I always give these examples to my clients:

If you post about getting engaged, one of your ideal prospects just got engaged too… now they relate to you.

If you post about getting a dog, one of your ideal prospects just got a dog too… now they relate to you.

And so on.

You don't need to share everything. But sprinkle in those personal moments. They're not just posts - they're bridges to real connections.

That's how you build a brand that lasts.

Hope this helps,

Marcos

P.S. If you haven’t already, join my 𝕏 MBA course. There’s an hourlong masterclass about the PESTO pillars in there that goes over this exact point in detail.