This one word cost me $50,000

I messed up.

At the end of 2023, I took on a big-time client (he was a referral).

I felt like we were going to knock it out of the park for him.

But he asked me something that no had before.

“Can we do 30-days of content ahead of time?”

My response?

“Yes!”.

That one word lost me a $50,000+ deal (the lifetime value of a good Birdhouse client).

Okay, so what was the issue?

Writing content is game of trial-and-error.

Having a short cycle on content allows us to quickly double down on what works and adjust on the fly.

Doing 30-days ahead of time was as massive gamble.

Like going all-in on pocket aces.

It didn’t pay out for me this time.

Instead we put out 30-days of mediocre content.

The kicker?

The client’s team also edited the s*** out of it, and it was hardly reflective of the content we wanted to publish.

Long story short —> client churned in 2 months.

Now — new clients are required to go through our proprietary onboarding process and do things our way.

Because it works.

Say yes, less.

Marcos

P.S. If you’re an old subscriber — these emails are now going to be daily insights into how we scale clients on 𝕏 and Linkedin — like how gained 64,000+ followers on 𝕏 last month.

Stick around if that’s interesting to you. If not, please unsubscribe!

Cheers.