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- One tweak that converts Followers to Dollars
One tweak that converts Followers to Dollars
Implement this is you're lacking sales
The other day my client and his setter notified me about a slow-down in leads.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/274b49fa-6976-4ab5-b61f-0156c2d25163/Screenshot_2024-06-04_at_6.11.23_AM.png?t=1717495939)
I’ve seen this 100 times so I knew the exact adjustment we needed.
We had just come off an incredible run.
20k+ followers in the last 90 days.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ac95cc25-701a-421e-a1f3-a3f0898d4c62/Screenshot_2024-06-04_at_6.14.27_AM.png?t=1717496078)
We leaned heavily on the Trending content pillar to build up virality.
Now it was time to dial back, and put out more social-proof to convert all of these followers.
We put out a full video native to X.
Here’s the immediate results 2 days later.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ada20270-adf2-4ac0-8a67-04f867ffc8e0/Screenshot_2024-06-04_at_6.15.55_AM.png?t=1717496164)
Sometimes you just need one tweak.
If you want enroll in my PESTO Content Pillars course (Beta).
You can buy access here.
It’s in beta and will be getting an update in a few weeks where I’ll be adding new modules breaking down each content pillar and their purpose in-depth.
Cheers
Marcos