do you need to go viral?

Do you need to go viral?

The answer is no.

The worst thing you can do for your Personal Brand is rely on virality for audience-growth and sales.

Virality should be fuel to the fire and a cherry-on-top. 🍒

What you should focus on instead:

Predictable Growth.

I’m talking linear, consistent growth every single month that you KNOW you can monetize.

For example:

If you gain minimum 500 followers every month.

You should be able to calculate that you’re able to book 20 calls.

And from those 20 calls, you have 16 show ups and 4 closes.

With an offer price of $5,000 —> you made $20,000 off of those 500 followers.

What do you think will happen if you go viral now?

That’s right, rocket fuel 🚀.

You see, this is what I call Personal Brand Math.

And it’s what we implement for our clients every month so they don’t have to be fearful of content “flopping”.

We always aim for predictability and consistency first.

Virality 2nd.

Hope you found this helpful.

Marcos.

P.S. If you’re someone who can’t seem to get consistent growth on 𝕏 and/or LinkedIn (and you have a high-ticket info product) — Book a call and let’s see if we can work together.