jab, jab, jab, TAKEDOWN.

I was thinking about ‘Jab, Jab, Jab, Right Hook’, the old GaryVee book.

And I came to a realization that it’s exactly what the PESTO Pillars accomplish for a Personal Brand.

Memory Jog:

• Personal

• Expertise

• Social-proof

• Trending

• Opinions

You jab the audience with virality from Trends, Expertise, and sometimes Opinions.

You right-hook and convert the audience into buyers and loyalists with social-proof and personal stories.

Here’s an example of one of my right-hooks:

I build hundreds and thousands of followers each month with expertise and opinions, and then convert them with testimonials and analytics from our best-performing clients.

This has been my bread and butter for the past few years building the agency.

You can do this as a freelancer, coach, consultant, agency owner, and more.

Hope that helps,

Marcos.