I've written 50,000+ tweets, here's how to go viral

Virality isn’t a 1+1=2 problem.

It’s a 56 × 73/98 +23 = 7y - (897/5×2-9) problem.

Oh and that’s just today, tomorrow the equation will change - so don’t bother memorizing it.

(and on top of that, there’s unlimited equations)

The thing about virality is the game (algorithm) is always changing, but the people (audience) are not.

Mr. Beast famously says that anytime you say the word “algorithm”, just replace it with “audience”.

So what are the basic principles you need to master to give yourself the highest chance of virality?

1. Attention Span

The TikTok-ification of social media made it so that content needs to cater to an ADHD-economy.

Short sentences, snappy hooks, read/watch-ability, etc.

Ask yourself:

Is this tweet a ‘scroll-stopper’?

Did I read this all the way through without getting bored?

2. Read-time

Youtube Virality is simply (Average Viewer Duration * Clickthrough Rate)

On Twitter (X), you should reverse engineer for the same.

Is this the tweet a scroll stopper?

Did I read this all the way through without getting bored?

If the answer is no, 2 great ways to fix this:

• Add Media (video, thumbnails, pictures)

• Shorten your sentences

Nobody wants to read blocky paragraphs on 𝕏 anymore.

Catch their attention and keep them there as long as possible.

If you found this helpful, I recommend grabbing PESTO Pillars at whop.com/twitter (currently in Beta)

Cheers,

Marcos