Internet Gurus be like..

I know you’ve seen one of them say this.

I work with some of the best coaches, consultants, and “gurus” in the game.

And let me tell you:

They all think they’re special.

And in a way, they are.

(especially if they pass our vetting process AKA aren’t scammers)

But this is the last thing you want to say in your marketing.

People buy the coach, not the coaching.

This is why Personal, Lifestyle, and Raw behind-the-scenes content is so effective.

Your customers/clients want to be able to see their future-self in you.

They want to be inspired to achieve what you’ve achieved.

Comparing yourself or trying to tear down people ahead of you is a fast-track to ruining your Personal Brand.

This is Personal Brand 101.

Cheers,

Marcos

P.S. I’ve been stealth-launching (and building) a few mini-courses for the 99% of my audience who isn’t ready to work with our agency>

The X (Twitter) MBA is now live.

If you’re at all interested, here’s the link.