This hack helps you build brand AND sales

I recently invented a new idea.

Content Sliders.

I was explaining to my team the importance of knowing when to lean into a certain content style.

All of our client content falls into the PESTO Pillars.

• Personal

• Expertise

• Social-proof

• Trending

• Opinions

This helps us balance building brand and converting sales.

So how much of each pillar should you create?

Think of it as %.

In NBA 2K (my favorite game was I was 14 years old) you could adjust the sliders to affect how the game would play.

Want all your players to run faster

Turn the slider up to 100%.

Let’s apply this to your Personal Brand.

Start with 20% for each of the 5 pillars.

If you go viral and need to focus on conversions?

Turn up the Social-proof slider to 40-50%.

If you’re low on leads and need to go viral?

Turn up the Expertise or Trending slider.

And so-on, and so forth.

This is my favorite way breaking down ‘What to Write’ when building a Personal Brand.

Interested in going in depth on this?

The PESTO Pillars course is currently in beta.

I’m personally emailing the next 10 buyers and building a custom module that you think would be valuable for you.

Click the link above or reply “PESTO” and I’ll shoot you the checkout page.

Cheers,

Marcos