how to cash in your chips on social-media

Whenever a client goes viral - I think of it like winning big at the casino.

Because that’s just what the Algorithm is sometimes.

As a creator, we play our edge and get the best possible odds of going viral.

But what happens AFTER you do?

Well, you get a f*** ton of views, email subscribers, followers, etc.

I think of these like chips.

You can’t pay your bills with chips.

So we lean on one, specific Content Pillar to help cash them in.

Social Proof.

These are the posts that “prove it” to your new audience.

The posts that show you mean what you say, get results, and aren’t a fraud.

For example:

When you post a piece of irrefutable PROOF that you are what you say you are - you start to convert followers into clients.

This is why the PESTO Pillars are so powerful.

You can find the balance of going viral, showing your personality, and nurturing your followers into a loyal audience and eventually, customers.

Hope this is helpful.

Cheers

Marcos