- The Birdhouse
- Posts
- [CASE STUDY] How we made $842,981 on 𝕏
[CASE STUDY] How we made $842,981 on 𝕏
I F*ing love this platform...
We generated $842,981 in cash-collected for 1 high-ticket coaching offer on 𝕏
This client has a hybrid coaching/consulting offer with an average price of ~$5,000.
He signed with us at ~8,000 followers and ~$10,000/month.
Over the past year:
• $800,000+ cash
• 65,000+ followers
The breakdown:
1) Create Profitable & Viral content
The lifeblood of 𝕏 is high quality content.
- Viral threads
- Personal stories
- Case studies/Testimonials
The goal is to create authority AND virality to grow both audience and bottom-line profit.
2) Convert Followers to Dollars
We do this using a setter/closer model and one framework:
A quick example:
• 1,000 Followers Gained
• 1 Call per 50 Followers
• 20 Calls Booked
• 80% Show rate
• 16 Calls Taken
• 25% Close Rate
• 4 Units Sold
• $5k Offer
$20,000 Generated
Here's a look at a typical client-funnel:
3) Product to Content
You can't create a Flywheel without an amazing product.
Content → Follower → Client → Case Study → Content
Longetivity in this game comes from having a product that gets results.
This is why we only work with the best of the best.
Our Content is split into 5 Major Pillars:
• Personal
• Expertise
• Social-proof
• Trending
• Opinions
The social-proof is what converts/nurtures all of the followers & brand built from the other types of content.
Balance is everything.
If you’re a coach with a high-ticket offer - book a call and let’s see if we’re a fit to work together.
Cheers,
Marcos.