How to build a Swipefile

I’ve been building swipefiles for the last few years.

What’s a swipefile?

A list of a tweets, videos, and other content that you can reference when you’re creating for your own brand.

Ideally the swipefile is separated by niche or content pillar.

In my agency we have a mega-swipefile for every niche and every content pillar you can think of with THOUSANDS of tweets.

This is how I typically setup a swipefile in Notion.

Whenever you have writer’s block or you need some inspiration to help improve your performance, you can reference this.

For those of you already inside the PESTO Pillars course, you have access to this one now.

If you’re not, I recommend finding your top 10-20 competitors or most-similar Personal Brands and creating a swipefile of their top performing content.

Hope this is helpful

Marcos